ABOUT US

About Us

We serve the fearless, bold, creative modest fashionista who is unapologetic in her fashion choice. She’s an innovator, creative thinker, outspoken, free spirit who is redefining modest fashion one step at a time. We're more than just a fashion brand, we represent all things girl power! Modestwist is all about providing access to affordable trend-driven pieces desired by fashion-conscious millennials across the globe.

Mission

Where pioneering a new era of modest fashion, with both affordability and accessibility at the forefront of our business. From comfy fits, wardrobe essentials, to runway inspired looks. Rest assured the team at Modestwist always have you covered! Modest fashion has undoubtably evolved, once viewed as a passing trend, has now become mainstream. It’s our mission however to make sure it remains this way!

Modest Fashion

So what does modesty mean? It’s a lifestyle, a conscious decision, choice made by millions of women across the globe, who simply prefer or opt for a covered aesthetic in how they dress. We don’t believe in defining the modest fashion terminology, moreover we embrace the many meanings it carries globally.

Founder

Modestwist was founded by former model Annabel John, signed at the young age of sixteen to one of Europe’s leading commercial modelling agencies. Having witnessed the difficulty both family and friends had finding affordable fashion-forward modest wear in today’s mainstream retailers. Annabel got straight to work by utilising her network and 10+ years expertise within the fashion industry to start Modestwist and has never looked back.

What's Next For Modestwist?

WORLD DOMINATION OF COURSE!!

Where just getting started and have so much exciting projects in the works, including new collections and our very first TV commercial airing later this summer! Did we mention we really want a Krispy krème vendor machine at our headquarters? Although we have no clue how to pull this off, one can dream right?

"WE ARE PIONEERING
A NEW ERA OF MODEST FASHION FOR MILLENNIALS GLOBALLY"

CEO- Annabel John