ABOUT US

About Us

We serve the fearless, bold, creative modest fashionista who is unapologetic in her fashion choice. She’s an innovator, creative thinker, outspoken, free spirit who is redefining modest fashion one step at a time. We're more than just a fashion brand, we represent all things girl power! We provide access to affordable trend-driven modest fashion desired by today's fashion-conscious millennials across the globe.

Mission

Where pioneering a new era of modest fashion, with affordability and accessibility at the forefront of our business. From comfy fits, wardrobe essentials, to runway inspired looks. The team at Modestwist always have you covered! Modest fashion has undoubtably evolved, once viewed as a passing trend, has now become mainstream. It’s our mission however to make sure it remains this way!

Modest Fashion

So what does modesty mean? It’s a lifestyle, a conscious decision and choice made by millions of women across the globe, who simply prefer or opt for a more covered aesthetic into how they dress. We don’t believe in defining the modest fashion terminology, moreover we embrace the many meanings it carries globally.

Founder

Modestwist was founded by former model Annabel John, signed at the young age of sixteen to one of europe’s leading commercial modelling agencies. Having witnessed the difficulty family and friends had finding affordable fashion-forward modest wear within today’s mainstream retailers. Annabel got straight to work by utilising her network and 10+ years experience within the fashion industry to start Modestwist and has never looked back.

What's Next For Modestwist?

PIONEERING A NEW ERA OF MODEST FASHION!

Where just getting started, with so much exciting projects in the works, including new collections and our very first TV commercial! Sign-up to our newsletter for updates!

"WE ARE PIONEERING
A NEW ERA OF MODEST FASHION FOR MILLENNIALS GLOBALLY"

CEO- Annabel John